Suzanne Evans’s Program: Sold: The Low Tech 7 Figure Speaker System
Michael Neeley’s Program: Zero to Launch Podcast Accelerator
Alina’s HPP Recordings (use promo code LEVERAGE23 to get 50% OFF): HPP Event Recordings
Pre-event Preparation Form: PDF
Recommended Book: Teach Your Expertise
Recommended Book: Leverage Your Expertise
Recommended Book: Monetize Your Expertise
Recommended Book: Own Your Expertise
“Meet and Greet” Session (37 minutes)
“Find Your Focus” Bonus Call #1 (2 hours)
“Find Your Focus” Bonus Call #2 (2 hours 3 minutes) – sorry for the messed up recording
Key Takeaways
- Focus on creating one leveraged offer (such as a program) to repeatedly sell vs trying to leverage multiple complex offers
- Lead with the desired result/transformation, not the process or tools used
- Practice your messaging and have conversations with potential clients to refine it
- Share your own story and be vulnerable when selling programs related to personal experiences
“Find Your Focus” Bonus Call #3 (2 hours)
Key Takeaways
- Focus on solving a specific problem your audience has
- Lead with the results, not the process
- Be very clear on your niche and ideal client
- Start with a simple, focused offer before expanding
- Messaging should focus on the tangible results and transformation people will get from your offer. Avoid talking about the process, tools, or plan you will give them.
