It is very important for business owners to adhere to Facebook business page rules and best practices.
Missing a message or leaving out an important section on your business page could easily cost you a potential client.
In this article, I will show you what you need to pay attention to when creating a Facebook business page, as well as share my top tips getting the most out of your page.
What is a Facebook Business Page?
A Facebook business page is very similar to a personal profile – but they are not the same thing.
Instead of representing an individual, a Facebook page represents a business’s brand.
Instead of having “Friends,” a page has “Likes” from fans. Business pages are also sometimes called fan pages.
Similar to your personal profile, you can post pictures, videos, and status updates on your business page.
You can also engage with other people’s posts by liking and commenting on them.
Anyone can make a post on your page, tag your business in a post, or share posts from your page.
Why is Having a Facebook Business Page Important?
Your personal Facebook profile cannot be used for business purposes.
If you run your business from your personal profile, you are going against Facebook’s rules.
If you get caught, your account may be deleted, and you may lose all of your potential clients’ contacts overnight.
If you want to do business on Facebook, you have to create a Facebook business page.
Think of your business page as the face of your business on Facebook.
How would you like your business to be seen by potential clients?
Having a business page will cause your potential clients’ to see you as a professional person and entity.
Since Facebook is one of the highest-ranked websites in the world, having a business page will also help you boost your search engine ranking and be found by potential clients.
On top of that, a business page gives you access to detailed audience insights, as well as the ability to run Facebook ads, assign page admins, and schedule posts in advance.
Which Sections does Your Facebook Business Page Need?
Not every single Facebook page section is going to be a good fit for your business.
While there are no hard-and-fast rules for which sections to include, I’ve highlighted a few key sections below so that you can pick the sections that suit your business best.
Every Facebook business page should have an About section.
Make sure your About section clearly communicates what your business does, who it helps, and how.
It should also include your business address, contact information, hours, and a link to your website.
If you are a service-based business owner, you can showcase a few of your most popular services here.
It will make it easy for clients to see how they can work with you further.
If you sell physical or digital products, make sure to highlight them in this section.
Highlight your best offers, such as discounts, bundles, and seasonal promotions, in this section.
Social proof has significant influence over people’s buying decisions.
Ask your past clients to leave a review on your business page, then highlight their feedback in this section to boost your business’ credibility.
Posts, photos, and videos from your clients and customers appear in this section.
This is a great section to include if you want to encourage more audience interaction.
Rules and Best Practices: Get the Most Out of Your Facebook Business Page
Always respond to messages
Try to respond to messages as quickly as possible.
Facebook tracks response rates and times on business pages, so customers know how quickly they can expect a response.
If your response rates are low, and your response times are long, a potential client may feel less inclined to message you with a question or a comment.
Use insights intelligently
Audience Insights can tell you who is clicking on, reading, and sharing your posts.
They can help you zero in on your target audience and figure out what type of content they prefer.
The insights section also has recommendations for the best times to post, as well as which posts you should boost.
Take advantage of Facebook Publishing Tools
You can use Facebook Publishing Tools to make social media management significantly easier.
For example, you can schedule posts to go live in the future, as well as outsource page admin capabilities to others.
Have real conversations
Facebook is an excellent place to connect with potential clients.
However, you don’t want to come across as too salesy – even on your business page.
Share valuable content with your fans, engage with their posts, and have real conversations that add value to their lives before making an offer.
Need More Help?
There are quite a few rules and best practices business owners need to be aware of to make the most out of their Facebook page.
Want to know how you can supercharge your Facebook marketing and get more clients, fast?
Book a FREE strategy call right now.