Are you looking for a trick that will help you increase the number of members in your Facebook (FB) group more quickly?
Unfortunately, there is no trick – at least not one that doesn’t come with the risk of getting you banned from Facebook altogether.
However, today I will share 6 effective strategies for increasing the size of your Facebook group quickly – without scammy tactics or paying for FB ads.
Why You Should Have Your Own FB Group
Facebook groups are the perfect place to engage in meaningful conversations with potential clients and build your “know, like, trust” factor quickly.
While you could engage with potential clients in other people’s groups, having your own group adds a layer of authority and credibility to your business.
In fact, an active, engaged Facebook group could easily become a self-sustaining source of new clients.
Facebook groups bring together like-minded people with shared interests and values.
Plus, people who join Facebook groups are often actively looking for answers or solutions to their problems.
If you build enough authority to establish yourself as an expert in their eyes, you will have no problem selling your offers to your group members.
6 Effective Tips & Tricks to Increase FB Group Members
1. Name and position your group correctly.
If you use the right keywords in your group name and positioning, Facebook will recommend your group to potential members for free.
Do not name the group after your business name or your services.
Instead, focus on building a community around a common interest your ideal clients share.
For example, if your target audience is news moms, you could start a group around parenting, time management, or fitness.
When it comes to naming your group, the “WHAT for WHO” formula works well.
Example: Spiritual Entrepreneur Society
- WHAT: Society
- WHO: Spiritual Entrepreneurs
2. Provide exclusive content and resources.
Give people a reason to join your group.
Offer exclusive resources such as checklists, templates, and videos to your group members.
Advertise these resources in the group description as well as anywhere else you’re promoting your group.
If you don’t have specific resources to offer yet, consider hosting weekly accountability and check-in threads to help your group members reach their goals.
3. Send personalized invitations.
The simplest way to increase the number of group members you have is to ask people you already know to join your group.
Inside your Facebook group interface, you have a button that lets you type in someone’s name and invite them to join your group.
Prior to doing this, send the person you are inviting a message letting them know why you are inviting them.
The trick is to make the message all about the value they can expect to get from your group, not about selling your services.
4. Post intriguing teasers.
You can post teasers about upcoming group events or resources to get more people to join.
For example, I will often post teasers from my weekly expert interview event and invite my audience to join my group if they want to hear more.
You can do this by hosting a Facebook Live, making a post on your social media page, or sending out an email to your list.
5. Link to your group on other channels.
YouTube
If you use YouTube to share video content with your audience, don’t forget to include a call to action (CTA) to join your group in every video.
Mention your group at the end of the video or simply include a link to it in your description box.
You can also use text overlays in your videos (particularly near the end of the video) to ask people to join your group.
You can add a link to your group on your LinkedIn profile.
Or, if you are having a productive conversation with someone who fits the profile of your ideal client, invite them to join your group.
Emphasize the value they’d get out of being a part of that group – such as being able to ask questions or receive support from other like-minded individuals.
Website
You can sprinkle links to your Facebook group thorough your website.
Add the link to your sidebar, your “About” page, and the often-forgotten footer area of your website.
You can also include a CTA to join your group at the end of some of your blog posts in lieu of a content upgrade or a newsletter sign-up form.
If you have a welcome email sequence that you send to new subscribers, include a CTA to join your group in the first or second email you send them.
You can also include a similar CTA into your regular email newsletter, for example, as a “P.S.” statement after your signature.
6. Run online challenges.
My favorite trick to increase the size of your Facebook group quickly?
Online challenges.
Running an online challenge could help you get hundreds of new group members in just a few short days.
A typical online challenge looks like a mini-training where you take your participants through a series of action steps for a set period of time.
By joining your challenge, participants make a commitment to master a new skill, complete a project, or achieve a goal.
It’s the perfect way to establish yourself as an expert and grow your Facebook community – without paying for a single FB ad!
Need More Help?
Running an online challenge could help you significantly increase the size of your Facebook group in just 5 short days.
Want to make sure you nail every single aspect of your challenge?
Grab your FREE Challenge Checklist now.
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