Has the engagement on your Facebook posts gone down? Are you worried your group members are not liking your content – or not seeing it at all?
An active, engaged Facebook group can be a great tool for attracting new clients to your business.
However, if your engagement is low, the chances of your ideal clients finding you are slim.
In this article, I will share my top 10 tips for boosting engagement (and visibility) of your Facebook group posts now.
How to Boost Engagement on Your Facebook Group Posts
When was the last time you posted something to your Facebook group?
If you are not active inside your Facebook group yourself, you can’t expect your group members to engage with your content either.
Try to post something to your Facebook group every other day.
If you post less frequently, people might forget who you are and how you can help them.
Planning your content ahead of time will help you stay consistent.
However, sharing more personal, “in the moment” content can also help spark very interesting discussions among your group members and boost your “know, like, trust” factor as a result.
Create engaging content
If you want your group members to like and comment on your posts, you need to share high-quality, engaging content with them on a regular basis.
You can post tips, expert interviews, or do a Facebook Live answering your group members’ questions.
Make sure to keep track of your posts’ performance to figure out what types of posts your group members like best.
To generate more engagement, include a call to action in every post, such as asking your audience to “like” or leave a comment on your post.
Use images and video content
Images can help you stand out from the rest of the Facebook News Feed.
You can share photos of yourself, accompanied by a piece of advice or encouragement, or create simple inspirational quote images in software like Canva.
If you haven’t yet, consider utilizing video content as well.
Do a Facebook Live or make use of the content you already have, such as a recording of a speaking event you did recently.
Hashtags are not just for Instagram.
Posts using hashtags like #TipTuesday or #FridayGratitude can generate more engagement from your community.
To get started, create a pinned post that outlines commonly used hashtags in your group.
Use them consistently and encourage your group members to use them as well.
Reply to the people who comment on your posts
When you reply to someone who commented on your post, it increases the post’s chances of being seen (and liked) by others.
Plus, it makes your community members feel heard and appreciated, and they’re more likely to engage with your content in the future.
Use contests, giveaways, and sweepstakes
People like winning, which means running a contest or giveaway inside your group is an excellent way to breathe life back into a silent Facebook group.
Make sure the prize is relevant to your group’s topic or your offerings – for example, a private coaching session with you.
Put your group members’ creativity to the test
You can utilize “caption this” posts to stimulate your audience’s creativity and boost engagement.
Post a photo to your Facebook group and ask your group members to come up with a funny caption.
Or, try the “fill in the blank” post.
Post an update, such as “This weekend, I’m going to say no to ____ “ and ask your group to fill in the blank.
Figure out the best time to post
There’s a lot of conflicting data out there on the best times to post on Facebook.
Try experimenting with different days and times to see what works best for your audience.
For example, if you are targeting busy moms, you may not want to post in the morning when they are getting their kids ready for school.
Ask your community to get notified
Your Facebook group members can change their settings to get notified of new posts in your group.
Ask them to click the “Notifications” button below the cover image and choose which types of posts they want to see.
Run a Facebook challenge
Facebook challenges can bring a lot of excitement and engagement to your group.
They remind your audience why they joined your group in the first place. For example to lose weight or to build a profitable business, and give them something to look forward daily.
Plus, challenges are a great way of building your “know, like, trust” factor with your group members and turning them into potential clients.
I recommend doing 5-day Facebook challenges.
5 days is long enough to get results for your group members without the challenge of getting stale, boring, or overwhelming.
Need More Help?
Running a Facebook challenge could help you generate massive engagement – and a whole list of soon-to-be-clients – in under a week.
Want to make sure you nail every single aspect of your challenge?
Grab your FREE Challenge Checklist now.