Many business owners are choosing to use Facebook to grow their business online and for good reason.
Facebook can be a powerful tool for attracting qualified prospects to your business and turning them into paying clients.
How? By utilizing my secret weapon: Facebook challenges.
In this article, I’m sharing 3 simple ways in which you can use Facebook challenges to start getting more visibility – and more clients – online.
Why Business Owners are Turning to Facebook
With over 2 billion active users, Facebook is the largest social media platform out there.
The average user spends 41 minutes browsing Facebook every single day.
And they aren’t just browsing – they are engaging.
If you can get your ideal client to engage with your content on Facebook, you will be able to build trust with them quickly and easily.
All you have to do is find a way to capture their attention for at least a few of those 41 minutes.
So, what is one of the most engaging, profitable things you can do as a business owner on Facebook?
Run a Facebook challenge.
3 Simple Ways to Grow Your Business on Facebook
Facebook challenges are great for positioning yourself as an expert and building trust with your ideal clients.
A typical Facebook challenge looks like a mini-training where you take your participants through a series of action steps for a set period of time.
Running a profitable challenge doesn’t require a lot of tech skills or a huge online following.
Here’s how you can use Facebook challenges to grow your business right now:
1. Engage your existing clients.
One way of running a profitable online challenge is offering it to your existing clients to boost engagement and make them fall in love with you all over again.
This type of challenge works especially well if you have a membership program where people pay a monthly fee in exchange for content.
Some of them may get distracted, stop implementing, and end up canceling their membership simply because they are not getting enough use out of it.
The same thing happens with other types of programs as well.
If you are not providing much interaction after the first few months of a program, some of your clients may start questioning their investment in your program.
You can avoid this (and revive their excitement) with a fun challenge.
A challenge will get your existing clients inspired (and get them implementing again) – which means you won’t have to worry about them falling off and canceling their subscription.
You can also use this strategy if you are in the process of creating a new program.
Running a fun Facebook challenge for your existing clients will remind them why they love you and your work.
As a result, when you launch your new program or offering, they will be more likely to buy from you again.
2. Create a paid program… Using a challenge format.
While many Facebook challenges are free, they can also make great stand-alone programs.
Keep in mind that a free challenge should last no longer than 5 days.
If you run a 45-day challenge for free, it’s very likely you won’t have any participants after Week 2… Which means you probably won’t get any paying clients out of the challenge, either.
The required commitment needs to be proportional to the challenge length.
It will ensure that people don’t lose interest in your challenge.
If you still want to run a longer challenge (45, 60, or even 90 days), I recommend creating a paid program that follows a challenge format.
You can use the same principles I teach for running profitable 5-day challenges to create a paid challenge.
Utilize the principles of micro-learning, micro-commitments, and micro-wins to create your own paid challenge program.
Break your content into bite-sized pieces, ask your challenge participants to take just one small action per day, and congratulate them on their achievement every single day.
3. Get hot leads.
My favorite way of using Facebook challenges to grow your business?
Attracting hot leads to your business.
Hot leads are potential clients who are the closest to the buying stage of a sales cycle – and a Facebook challenge is the best way to get them there.
In addition to catching your ideal client’s attention, a well-executed online challenge will help you quickly establish yourself as an expert in their eyes.
By taking small actions every single day, your challenge participants will begin to see real transformation in their lives.
This will further inspire their confidence in you and your abilities.
Think of this Facebook challenge as a mini-program your potential clients get to try, completely risk-free.
If you do a great job, they will be much more likely to take the next step and work with you one-on-one or participate in one of your paid programs.
After all, who wouldn’t want to work with someone who clearly gets results – while cheering them on every step of the way?
Need More Help?
Running a Facebook challenge is an amazing way to grow your business online – even if you don’t have a lot of tech skills or a huge following.
Want to make sure you nail every single aspect of your challenge?
Grab your FREE Challenge Checklist now.
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