If you are wondering how to find more clients on Twitter, you’re not the only one.
Social media platforms like Twitter, Facebook, and Instagram are great for getting the attention of potential clients.
However, marketing on Twitter can feel exhausting and overwhelming… Especially if you’ve never used the platform to look for clients before.
To help you out, I’m sharing 7 important tips that will help you leave a great first impression and turn prospects into paying clients quickly.
7 Must-Know Tips to Find More Clients on Twitter
1. Create a great bio.
Your Twitter bio tells the story of your business – so let’s make it a good one!
The most important elements of your bio are:
- Name. This should be either your name or your business name.
- Use the name that your existing and potential clients would be most likely to recognize.
- If you want your Twitter communication to feel more personal (and your business type allows it), use your name instead of your business name.
- Username. Try to find a username that is a variation of your business name, or is somehow connected to your niche.
- Location. Show off your neighborhood pride and connect with local customers/business partners by sharing your location in your Twitter bio.
- Website. Add a link to your website to make it easier for your followers to learn more about what you do.
Keep the bio itself short and snappy. Convey some personality, but don’t sacrifice clarity for the sake of appearing cute or funny.
If you can, try to squeeze in a short call-to-action (CTA), such as asking your followers to click the link in your bio.
You can also add a hashtag to your bio to make it easier for people to find your content and create a community around your brand.
2. Do your research.
You can use Twitter to discover exactly what your ideal client wants and needs – then leverage this information to get their attention and turn them into a paying client.
By using hashtags, you can explore very small, targeted niches and see exactly what your ideal clients are talking about.
Once you understand your ideal client, you can create content that addresses their most burning questions.
You can also come up with new service offerings and programs that help them solve their biggest problems.
3. Build an email list.
Your Twitter followers do not belong to you; your email list does.
If you use Twitter to grow your email list, you will have more control over what happens to your potential client base over time.
Plus, email marketing is one of the most powerful ways to generate revenue online.
It generates $38 for every dollar you spend – a 3,800% return on investment!
To start building your email list, you can offer downloadable freebies to your Twitter followers in exchange for their email address.
4. Cultivate relationships.
Most people won’t buy from you the second they land on your social media profile or website.
Therefore, you need to build relationships.
Twitter can help you cultivate genuine (and profitable) relationships with potential clients.
Don’t use Twitter just to promote your offerings.
If you want to find more clients on Twitter, make sure to interact with your followers regularly.
Reply to their Tweets, like their replies, and ask thoughtful questions to generate engagement.
5. Promote your business blog.
Promoting your blog content on Twitter can be a great way to build relationships with potential clients.
If you consistently share valuable content with your followers, they will start seeing you as an expert and someone they can trust.
The Twitter feed moves quickly, so feel free to share the link to your latest blog post more than once.
6. Run giveaways and contests.
Running a contest can increase your visibility and get your existing followers engaging with you again.
Simply invite your followers to join your email list in exchange for being entered into a drawing for a prize.
Once you have their email address, send them a nurture sequence with an offer they can’t resist.
7. Monitor your niche.
Twitter is often used for reputation management and competitor research.
It can help you see what people are saying about your company and other companies in your niche.
By monitoring your niche on Twitter, you can also discover gaps in your market and create products and services that address those gaps.
Want Even More Clients? Try Facebook
Marketing on Twitter can be a bit tricky, especially if you’ve never done it before.
If you are a marketing beginner (and need to find new clients fast), I recommend starting with Facebook instead.
Facebook is an excellent place for establishing yourself as an expert and building trust with your ideal clients.
Plus, it allows you to use one of my secret marketing strategies – Facebook challenges – to your advantage.
Running a Facebook challenge could help you bring in new profits in under a week!
Need More Help?
If you need to find clients quickly, running a Facebook challenge could be your best bet.
Want to make sure you nail every single aspect of your challenge?
Grab your FREE Challenge Checklist now.