Wondering how to make a profit from Facebook groups? You’ve come to the right place.
While I strongly recommend starting your own Facebook group, participating in other people’s groups can also help you gain more visibility and attract new clients to your business.
In this article, I will share my best Facebook marketing tips to help you showcase your expertise and make a profit from Facebook groups.
How to Get Started: Participation Guidelines for Facebook Groups
Read the rules
Always read the group’s rules before making your first post.
Some groups don’t allow any self-promotion, while others may have dedicated self-promotion threads on certain days of the week.
The group rules can usually be found in the group description or in a pinned post.
Familiarize yourself with the group
Do not make a post immediately after joining the group unless you are asked to introduce yourself.
Instead, take the time to familiarize yourself with the group.
Read the latest posts to see how the group works.
This will help you determine if the group is a good fit for you – that is, active, engaged, and full of your ideal clients.
If the group looks spammy, or if people don’t seem to be commenting on each other’s posts, you will not be able to make a profit from it.
Contact the group owner
You should always make an effort to contact the group owner and thank them for setting up the group.
You can usually find their name in the group’s description or by looking at whose post is pinned to the top of the discussion list.
Keep in mind that, when you join a group full of your ideal clients, they may also be the ideal clients of the group’s owner.
Your goal is not to outsmart or compete with the group’s owner: it is to simply find a way to make the most out of the group while respecting the group’s rules and guidelines.
If you are in doubt about sharing a post or a resource in the group, you can simply ask the owner if it would be appropriate to do so.
If you want to profit from participating in Facebook groups, you have to provide value without expecting anything in return.
All of your posts should be targeted at positioning yourself as an expert in a particular niche.
Choose a narrow niche to start with.
The more specific you get, the more memorable you will be to other group members.
When sharing content, try to be as real and authentic as possible.
Focus on helping, not selling. Being helpful and sincere will automatically attract people to you and your work.
Show up consistently
Even though there may be thousands of people in a Facebook group, only 50-100 may post there on a regular basis.
This means that you can easily stand out among them if you are consistent about showing up: posting, commenting, and liking other people’s posts.
Check-in with each of your Facebook groups at least once a week.
The more time you allocate to showing up in Facebook groups, the more likely it is that people will start to notice you and that you will be able to profit from being in the group.
Comment on other people’s posts
Reply to comments on other people’s posts in addition to making your own posts.
If you can help someone with a problem they are having, everyone who reads their post will automatically see you as an expert on the subject.
The next time they have a similar problem, they may remember your advice and reach out to you directly.
If you like a post, then comment on it instead of simply pressing the “Like” button.
It will give you more bang for your buck in terms of engagement and will increase the likelihood of someone checking out your profile.
What to Post in Facebook Groups
Ask thought-provoking questions
Ask thought-provoking questions about your field of expertise.
While you can ask questions about things that are not directly related to what you do, it will be easier for you to establish yourself as an expert if you focus on a single narrow niche first.
The key here is to get the conversation going and get people thinking about their pain points – all while getting them to associate you with a potential solution to their problems.
Answering other people’s questions is a great way to position yourself as an expert.
Keep your answers clear, concise, and, most importantly, honest.
Give them the best answer that you have without holding anything back.
If you find that no one is asking questions about your field of expertise in the group, it may not be the right group for you.
Share posts from your Facebook page
You can share helpful posts from your own Facebook page to the group.
It is a quick way to increase your visibility in the group while using the content you are already creating.
However, make sure to check the group’s rules beforehand.
Some groups are very strict about self-promotion rules and do not allow you to share your own content in any form.
Always include a thought-provoking question or an encouraging comment when you share content from your Facebook page to make sure it doesn’t come off as pure self-promotion.
Links to your blogs, articles, videos, etc.
If the group’s rules allow it, you may also post links to your other content, such as your own blog or podcast.
If you have a blog post that answers a question someone asked, you can let them know by leaving a link to it on their post.
Including a summarized answer or a teaser alongside your link will increase the chances of other people clicking on it.
Celebrations, success stories, and testimonials
Sharing your successes helps you build credibility in the eyes of other group members.
When they see the results you’ve gotten for yourself and others, they may feel more inclined to check out your profile and message you about working together.
These types of posts are also very uplifting and inspiring to read, which can help you increase your likeability factor in the eyes of other group members.
4 Strategies You Can Use to Profit from Facebook Groups
1. Contribute to the conversation.
Simply contributing to the conversation is more powerful than you can imagine.
After seeing your insightful posts, people may click on your profile, explore your page, and end up asking you how they can work with you.
2. Post your current offers.
If the group rules allow this, you may post your offers directly to the group.
Some groups have dedicated self-promo or free resource threads, while others require you to become an active member before making an offer.
You don’t have to present a paid offer to your group members.
Instead, you can ask them to register for a free (but value-packed) webinar or sign up for your email list to access your resource library.
3. Offer to follow up.
If you cannot answer someone’s question in a single post, offer to jump on a call with them to explain in more detail.
Don’t look at it as a sales call – simply try to provide as much value as you can without giving away your services for free.
4. Make offers on your blog.
If the group’s rules do not allow direct self-promotion, you can get people to opt-in to your list by using your blog.
You can post a link to a useful blog-post, which leads to a call-to-action to join your email list or sign up for a free discovery call.
5. Try a ladder post.
A ladder post is a post that teases an offer and requires the audience to opt-in by commenting before learning more.
The post itself usually goes like this: “I just created a brand new report on [insert subject], and it’s amazing. If you’re interested, comment in this post: I’m in, I want more information.”
Ladder posts prime your prospects to say “yes” to your offer by making a small commitment (commenting on a post) early.
Be careful with this strategy because spammers tend to use it a lot.
Make sure your content is genuinely helpful and doesn’t jump straight into a sales pitch.
6. Work with the group’s owner.
If the group’s rules don’t allow self-promotion by default, you can contact the group’s owner to see if there’s another way to post your offer or get featured in the group.
Look for ways to make the arrangement mutually beneficial.
You can offer to feature them in your own group, do an interview together, or offer them your services in exchange for being featured.
This strategy is most likely to work if you and the group’s owner operate in parallel niches that are not in direct competition with one another.
Need More Help?
If you want to profit from Facebook groups, consistently showing up and providing value is a must.
Want to know how you can supercharge your Facebook marketing and get more clients, fast?
Book a FREE strategy call right now.