Did you know that Instagram is one of the best places to get clients online?
While Facebook has always been my favorite social media platform for finding new clients, Instagram is a close second.
In this article, I will share 9 powerful tips you can use to connect with potential clients on Instagram.
9 Powerful Tips to Get More Clients on Instagram
1. Set your account up for success.
To make the most out of Instagram, set up your account following the guidelines below before you start posting.
If you haven’t yet, be sure to switch from a personal to a business account.
This will help you comply with Instagram’s business policies, as well as utilize advanced features such as Instagram analytics and Promoted posts.
Don’t just leave your account name as your full name. Take advantage of the Instagram “real estate “ and change it to something descriptive and memorable.
Keep your bio short and sweet.
Make sure your bio clearly communicates what you do. If you can, include at least one personal detail that may help you connect with your ideal clients, such as your location or hobbies.
Add a link to your lead magnet, or use a service like Linktr.ee to showcase multiple links.
Finally, add an eye-catching profile photo.
In most cases, a professional shot of you will work better than your brand’s logo.
2. Create a cohesive feed.
Instagram is a very visual platform, which is why it is very important to have a cohesive, professional-looking feed.
In addition to taking your own photos, you can use sites like Unsplash to find professional stock photos that match your brand or create beautiful quote images using a tool like Canva.
Try to stick to the same color scheme to create a cohesive look.
You can also use Lightroom presets (available on Etsy and Creative Market) to give the same look and feel to all of your photos.
3. Write engaging captions.
While the visuals will help you draw potential clients in, the captions will make the sale.
Your captions should be both informative and engaging.
Showcase your expertise by providing tips and tricks, share a personal story, or ask your followers a thought-provoking question.
Make sure each caption features a call-to-action (CTA), such as checking out a blog post or signing up for a discovery call.
4. Take advantage of advertising.
If you have the cash to spare, you can get more clients by using paid advertising.
You can use the “Promote” button to boost a particular post or use the Facebook Business Manager to run paid Facebook ads on Instagram.
5. Focus on building relationships.
Instagram is a great place to nurture relationships with potential clients by liking, commenting, and sharing their content.
Always focus on being helpful and encouraging – not just selling your offer!
Use hashtags to find your potential clients – and help them find you.
You can also build relationships with service providers in parallel industries.
For example, if you are a business coach, you may want to connect with website designers who also work with your ideal client.
It could be a win-win partnership!
6. Utilize direct messaging.
You can reach out to potential clients directly by using the direct messaging feature.
It doesn’t necessarily have to be about selling… You simply want to get the conversation going and build a little trust with them.
Spend some time having these conversations and who knows – in a few days, weeks, or months, they could become paying clients!
7. Post to Stories.
Instagram loves promoting Story content; therefore, actively posting on Stories could increase your visibility to more potential clients.
I recommend posting to Stories at least once a day.
You can share sneak peeks from your upcoming content, reference your services, or simply let your followers see what your typical “day in the life” looks like.
8. Go live.
People love live video content even more than they love Instagram stories.
Did you know that you can share Lives on Instagram and Facebook at the same time?
If you are already doing a Facebook Live, add an iPhone to your set-up and post the same Live to Instagram.
9. Explore IGTV.
IGTV is Instagram’s standalone long-form video platform.
Regular users can share videos that are up to 10 minutes long, which makes IGTV ideal for sharing quick tutorials with your audience.
To make the most out of IGTV, include the most important info in the first minute of your video, especially if you plan to share it on your Instagram feed.
Why You Might Want to Use Facebook Instead of Instagram
If you only have the time or resources to focus on a single social media platform, I would recommend using Facebook instead of Instagram.
First of all, Facebook has more than 2 billion active users. If you are going for visibility, it’s the place to be!
More importantly, Facebook offers even better opportunities for building the “know, like, trust” factor with your ideal clients than Instagram does.
You can utilize Facebook groups to consistently engage with your ideal clients and establish yourself as an expert.
And if your business is in need of a quick cash infusion, you can run Facebook challenges to attract new clients to your business in under a week.
If you have a little more time on your hands, you can also repurpose your Facebook content to work for Instagram, or vice-versa.
Need More Help?
While Instagram is a great tool for promoting your business online, Facebook is more effective in terms of both visibility and trust-building opportunities.
Want to know how to make the most of your Facebook marketing?
Book a FREE strategy call right now.