Want to know how to make money from your Facebook group? You’ve come to the right place!
Facebook groups are a great place to build trust with your prospects and turn them into paying clients.
And the best part? You don’t necessarily need a huge group to make money on Facebook.
In this article, I will share some insights about how big your Facebook group needs to be, how to set it up for long-term success, and how you can start monetizing your Facebook group right now.
How Big Does Your Facebook Group Need to be?
The necessary group size depends on your niche, as well as the monetization techniques you want to employ.
For example, running Facebook challenges to sell your own offerings can work for groups as small as 100 people.
If your niche is super targeted, 3,000 – 5,000 group members may be enough to attract brand partners.
Finally, keep in mind monetizing an active, engaged Facebook group is going to be much easier than monetizing a group with a lot of spammy posts – or no posts at all.
How to Grow Your Facebook Group to Make (More) Money
Set yourself up for success
There are a handful of steps you should take in order to set your monetization efforts up for success.
1. Set up your website.
Your Facebook group does not belong to you – but your website (and your email list) does.
That’s why having a content-rich, well-branded website that clearly explains who you are and what you do is a must.
Your website is where you will send potential clients (and brand partners) after they join your group or reach out to you.
2. Create a high-quality lead magnet.
After setting up your website, growing your email list should be your first priority.
Email marketing can make a huge difference – both in the number of programs and courses you can sell yourself, and sales you can deliver to brand partners.
To take advantage of email marketing, make sure your website has at least one high-quality lead magnet.
It can be a checklist, a worksheet, or anything that would entice your ideal client to join your email list.
3. Work on search engine optimization (SEO).
The brand partners you find for your Facebook group will want to see your website’s traffic numbers before they agree to work with you.
If you don’t have a website with tons of traffic, it won’t necessarily stop you from monetizing your Facebook group.
However, if your SEO is created well, it will show brand partners how valuable you could be, drive your affiliate sales, and bring even more people to your Facebook group.
Wins all around!
4. Generate media coverage.
You don’t have to have a huge online following to be featured in the media.
While getting featured in Forbes might be a long shot at first, reaching out to smaller online publications could really pay off for you.
You will receive solid media coverage, which you can point to when talking to brand partners. Plus, it can increase your credibility in the eyes of your ideal clients.
In addition, media coverage will help you generate high-quality backlinks, which will help improve your referral traffic and SEO.
5. Create a press kit.
A press kit will help you land more brand partnerships from Facebook.
Why? Others will get the impression that you have been in the brand-partnership game for a while, even if you are just starting out.
Your press kit should include:
- Basic information about your group members
- Your group stats
- Your website traffic stats
- An outline of sponsorship packages you offer
- Case studies from past partnerships (if you have any)
Keep your group’s content high quality
As the admin of a group, you should always focus on delivering value to your group members.
Show up and interact with your group consistently.
Give them reasons to keep coming back, such as exclusive content, accountability threads, or monthly challenges.
Focus on the quality of posts, not quantity.
If you are looking for a brand partnership, and the daily number of posts in your group is too high, the brand’s message is less likely to be heard.
Same goes for affiliate marketing and selling your own products and services to your Facebook group.
Find brand partners and advertisers
Facebook group marketing is still a fairly new area for most brands.
Consequently, some of your potential partners may be unfamiliar with the benefits of Facebook group marketing.
Your job is to educate them.
First, make a list of potential brand partners.
Look for companies that would complement your product or service.
For example, if you are a business coach who helps women grow their side business into full-time businesses, a website hosting service like Squarespace would be a great partner for you.
Next, try to start a conversation with the potential partner over email or social media.
You can send them your press kit right out of the gate…
However, interacting with the brand before doing so can help you build a relationship with them and increase your chances of landing a brand partnership.
Run online challenges
If finding brand partners is not on your radar right now (or just sounds too exhausting), I’ve got some good news for you.
Running online challenges can help you grow your Facebook group… And monetize it at the same time!
A typical online challenge is like a mini-training where you take your participants through a series of action steps for a set period of time.
By joining your challenge, participants make a commitment to master a new skill, complete a project, or achieve a goal.
Facebook challenges are great for attracting your ideal clients to your group and building trust with them.
They help you position yourself as an expert and become your prospect’s go-to source of information.
As a result, when it comes to making a purchasing decision, you will be the first person your ideal client thinks of!
3 Ways to Make Money from Your Facebook Group (Right Now)
There are a few ways to make money from your Facebook group while you wait for your dream brand partnership to come through.
1. Amazon affiliate marketing.
If you have a large, engaged Facebook group, Amazon’s affiliate marketing program could create a huge passive income stream for you.
Amazon’s affiliate program is one of the most popular out there, and for good reason.
There are millions of products to choose from, and it’s easy to get started – all you have to do is sign up, get your account approved, and start promoting.
Make sure to carefully choose the products you are promoting.
Ideally, you should have tested these products yourself before recommending them to your group members.
Pick just a couple of products to promote in the beginning.
See how your group members respond to your promotion efforts before increasing the number of products or frequency of promotion.
2. Other types of affiliate marketing.
While Amazon is one of the quickest, easiest affiliate programs to join, some business owners may find it difficult to find products that fit naturally into their niche.
To find affiliate partners elsewhere, think about the products and services you use daily.
Does your favorite email marketing platform offer an affiliate program? What about the meal delivery service you use?
You can also promote courses and programs that complement your own.
If you are feeling stuck, simply type “your niche” + “affiliate” into Google and see what comes up.
There are lists of affiliates for almost every niche and industry out there.
3. Selling your own programs and services.
Selling your own programs and services is one of the quickest ways to give your business a large cash infusion.
As an affiliate, you only get a small percentage of the sale, typically anywhere from 1% to 20%.
However, if you sell your own high-ticket program for $3,000, all of that money goes right into your bank account.
The easiest way to sell your own programs and services on Facebook?
By monetizing your online challenges.
Think of an online challenge as a mini-program your group members can try before paying money for your full program or service.
If you do a good job, they will be impressed by the results and more inclined to spend money to keep working with you.
Plus, online challenges don’t require a huge following or a lot of technical knowledge to execute.
If done right, your Facebook challenge could help you bring in new profits in under a week – even if you only have 100 members in your group!
Need More Help?
If you want to grow and monetize your Facebook group quickly, online challenges are the way to go.
Want to make sure you nail every single aspect of your challenge?
Grab your FREE Challenge Checklist now.