Are you wondering how to create a profitable online challenge that attracts new clients to your business – fast?

You’ve come to the right place!

If done right, online challenges can completely transform the way you do business.

Follow the roadmap below to create your first successful online challenge – and never worry about where your next client is coming from again!

How to Create a Profitable Online Challenge in 4 Simple Steps

1. Pick your audience

The first thing you have to do is decide who your audience is for this challenge.

Who do you want to reach? Who are your ideal clients?

Knowing exactly who your audience is will help you tailor your challenge strategy and communications to them.

The more tailored your communication, the more likely it is they will feel connected to you and your business – and the more likely they will be to take you up on your paid offer at the end of the challenge.

If you have been in business for a while, you probably already know who your ideal clients are.

Even if that’s the case, I recommend you sit down and write down exactly who your audience for this challenge is before moving on to the next step.

Not being specific enough about who your ideal clients are is a mistake I see people make all the time… And one that’s really easy to avoid!

2. Create an offer (Identify Your Offer)

Your next step is to decide what you are going to offer at the end of the challenge, i.e. how you are going to monetize your challenge.

While getting new subscribers and followers as a result of running a challenge is great, getting paying clients is the main reason to host an online challenge.

Your challenge participants will get a lot of value from your free challenge and, if you do it right, they’ll be ready to invest in the next step with you once it’s over.

Knowing what paid offer you are leading your people to will help you find the most optimal topic for your profitable online challenge.

3. Pick a topic for your challenge

The best selling happens when you are simply helping your clients overcome their own problems and become their best selves.

Think about it: what keeps your audience up at night? What are some of their fears, insecurities, or obstacles?

Pick one of these pain points and make it your challenge topic. Keep it as narrow and focused as you can.

For example, if you work in the health and wellness niche, and you know many of your audience members struggle with getting enough sleep at night, you can run a “5 Days to Better Sleep” challenge.

Or, if you are a business coach, you can run a challenge that focuses on helping small business owners improve their websites.

The possibilities are endless!

4. Know why your ideal client should join your challenge

The next step to creating a profitable online challenge is determining what your ideal client will get out of the challenge, or its tangible outcome.

If they can see exactly what they are getting, they will feel more inclined to join in.

What is the promise that you are making? What are the tangible benefits your participants are going to walk away with?

When you have a tangible outcome in mind, it will be much easier to create your challenge by breaking it down into smaller steps.

For example, a dating coach could run a challenge to teach participants how to build a great online dating profile.

In this scenario, it is very clear what the challenge participants are going to walk away with.

Even if you work in a space with a less tangible outcome, like mindfulness coaching, you can (and should) still provide your audience with something that has a visible impact on their lives.

When describing a challenge, connect the benefits of your challenge to your audience’s daily lives.

For example, what could a 5-Day Gratitude Challenge do for your participants’ relationships?

How would it make them feel in their everyday interactions with their loved ones?

In other words, how are their lives going to change because of your challenge?

Need Help?

If you take the time to go through these 4 questions, you are going to be well on your way to creating a successful online challenge.

But there are a lot of details that separate the good challenges from the amazing ones!

Want to make sure you nail every single aspect of your challenge? Download my FREE challenge checklist:

FREE Challenge Checklist
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Alina Vincent
Alina Vincent
Business and Technology Strategist and CEO at Business Success Edge