What Can Online Challenges Do For Your Business?
Online challenges can be offered at any time and your participants can join from anywhere in the world, making challenges an effective method of serving thousands of people.
Here is a list of what online challenges can do for your business:
- Grow your list
- Grow your online community and following
- Engage your ideal potential clients
- Raise awareness
- Establish you as an expert
- Provide a quick cash infusion
- Be used as a part of a launch
- Serve as a first step in the program creation process
- Provide a proof of concept
- Become a part of your marketing funnel
Why Online Challenges Work So Well?
Have you ever downloaded an ebook that looked like a useful resource, bookmarked a blog to read later, or even signed up for a program – and NEVER did anything with it?
Yes! Me too!
That’s why online challenges work. When you sign up for one – you are basically committing to taking action, not just talking about it. And when the challenge is designed right – it will keep you accountable, motivated, and engaged on a daily basis throughout the duration of the challenge.
Most effective challenges are easy to consume and implement (often requiring as little as 5-15 minutes a day), and only last 5-10 days – just enough to get excited and start seeing results.
Because everyone can commit to doing something for 5 days, right?
Because of that, the completion and satisfaction rates with challenges are much higher than after an average 7-week program.
Online challenges are fun!
They are fun for the person who is putting on a challenge, AND they are fun for the participants.
Online challenges lend themselves nicely to “gamification” – adding elements of game playing (rules, points, competition, prizes, etc…) – which increases both the engagement and excitement.
There is something special that happens when a group of people shares a positive experience. A successful online challenge creates trust in you and your business practices and serves as a strong foundation for long-term relationships with your potential clients.
In addition, once your participants start seeing results in just a matter of days, they will be much more likely to spread the word about your challenge and about their experience with you.
And they will be a lot more likely to want to continue working with you by investing in the offer you make at the end of the challenge.