If you want to make a successful Facebook group, you have to have a good strategy behind what you are doing.
Otherwise, you risk wasting your time and effort on managing a group that’s just not worth it in the long run.
Facebook groups can help you attract qualified prospects to your business and turn them into paying clients more easily than any other marketing method.
In this article, I will explore some of the biggest mistakes business owners make with their Facebook groups and show you how you can do better to make yours a huge success!
Why a Facebook Group is the Best Marketing Strategy for Your Business
First thing’s first: why do you need a Facebook group at all? Isn’t having an email list enough?
Here’s the thing: if you want to make marketing your business EASY, having your own Facebook group is the way to go.
How great would it be to always have a list of potential clients waiting for an opportunity to work with you?
That’s what having a successful Facebook group does for your business.
Why? Because having a Facebook group means having a community that essentially grows itself.
You don’t have to keep promoting your email opt-in over and over again to get new potential clients on your list.
Instead, people join your group because they want to be a part of your community.
It’s also a great place for you to establish yourself as an expert and build trust with prospects… Making it easier than ever to turn them into actual paying clients.
Plus, having an active, engaged Facebook group gives you an instant credibility boost in the eyes of potential clients.
If you get it right, your Facebook group can be the most cost-effective marketing tool for your business.
Here are some common mistakes business owners make when creating their Facebook group – and how you can do better.
How to Make a Successful & Profitable Facebook Group
3 Common Mistakes Business Owners Make
1. Creating a group for people who already know you.
Many business owners create Facebook groups for people they already have relationships with.
If you want to offer Facebook group access to existing clients as a part of one of your programs, that’s great!
However, this significantly limits the reach of your Facebook group.
If you want to grow your business, you need a Facebook group that attracts and provides value to POTENTIAL clients – people who do not know who you are and what you do.
2. Focusing on self-promotion too much.
While Facebook groups are great for attracting new clients to your business, they should not be all about self-promotion.
Bringing people together and creating a community within your group should come first.
That’s how you build trust and get clients to come to YOU instead of chasing after them!
3. Expecting the group to run on auto-pilot.
Yes, you can create a Facebook group that requires only a couple of minutes per day to manage.
However, especially at the beginning, you are going to need to step up, act as a leader, and encourage conversation inside the group to make it successful.
5 Steps to Making Your Facebook Group a Smashing Success
1. Create a group for potential clients, not existing ones.
Creating a closed Facebook group for people who already know you, who are on your team, or have already paid money for your services, is a surefire way to stifle your group’s growth.
Instead, create a group that’s open to anyone who could be a potential client.
This will grant you much more visibility and a much wider reach than focusing on your existing relationships only.
2. Figure out what your potential clients WANT to talk about.
It’s not always as obvious as you would think!
For example, as a parenting coach, you may think that your potential clients want to discuss parenting tips…
But they actually want to share funny stories involving their kids or celebrate their kids’ milestones.
Make sure that the group is focused on what your potential clients want to talk about.
This will help you create a community that essentially grows itself.
Do your research by checking out 3-5 other groups in your niche to figure out what your potential clients actually want to talk about.
Then create a group for discussing these topics – and watch as potential client inquiries start rolling in!
3. Pick an appealing group name.
Pick a group name that’s easy for your potential clients to understand.
Stick to 3-5 words max, and avoid names that include puns, wordplay or inside jokes that your ideal client may or may not understand.
In addition to that, avoid including your business name or your name in the group’s name.
Remember, this should be a group for people who don’t know you yet!
Finally, make sure the name has positive associations and reflects a community that people would want to be a part of.
For example, “overwhelmed moms” might be your ideal clients – but they don’t necessarily want to be identified as such.
4. Set clear guidelines.
If you want to create a successful Facebook group (that does not require a lot of maintenance and upkeep), you’ll want to set clear expectations from the very beginning.
While having strict rules may seem off-putting, it is necessary to protect your group from being overrun by spammy posts or rude behavior.
In addition to rules about what not to do, let your group members know what you expect from them in terms of engagement and participation.
5. Keep the conversation going.
You need to give people reasons to come back to your group on a regular basis.
One way to do is to regularly provide content that’s not available anywhere else.
You could share freebies that don’t require an email opt-in or post regular Facebook lives that your group members can’t access anywhere else.
You should also keep your group on a regular posting schedule so people know when they should be coming back for more.
For example, you could make Sundays “self-promo” days and create a dedicated thread that’s only open for 24 hours each Sunday.
This will give people an incentive to keep coming back to your group and boost your engagement levels – which is key to running a truly successful Facebook group!
If you do it right, your Facebook group can help you attract a steady flow of qualified prospects to your business and turn them into paying clients much easier than other marketing methods.
Want to know how you can supercharge your Facebook group and get more clients, fast? Book a FREE strategy call right now.