Do you know how to use the power of Facebook groups to quickly and easily get new clients for your coaching business?
With the right know-how, Facebook groups can be an invaluable marketing resource for both new and established coaching and consulting businesses.
By engaging with your target audience on the platform they already like to hang out on, you can easily create a steady stream of new leads for your business – even if you don’t have your own Facebook following yet. Here’s how!
Why Getting Clients from Facebook Groups Works for Coaches & Experts
1. Visibility & Engagement
With over 2 billion active users monthly, Facebook is the largest social media platform out there. And…
The average user spends 41 minutes browsing Facebook every single day.
Why does that matter? Chances are your potential clients spend a significant amount of time on Facebook every day.
Plus, in recent years, Facebook has undergone a transformation from a friends-based platform to a community-based one. This means more groups of like-minded people exchanging ideas and information.
Facebook is the perfect place for you to engage with potential clients, have meaningful conversations with them, and build the trust that’s necessary to turn them into paying clients.
The two-way conversations you have in Facebook groups help you build personal relationships with potential clients very quickly.
All you have to do is show up, provide support, and ask thoughtful questions to other group members.
There is also far less gatekeeping in Facebook groups than in other forms of marketing communication, which improves engagement and communication within the group.
You can create a group that is open to anyone who could potentially be a client, and anyone can choose to have a conversation with anyone. How great is that?
2. Relevancy
Facebook groups naturally bring together like-minded people with shared interests and values.
Since people self-select to be in Facebook groups, you don’t have to actively search for or chase after potential clients.
If someone joins your group, they WANT to have conversations about your particular field of expertise.
This means that all you have to do is find a way to engage with them and you are halfway to converting them into a paying client!
3. Action
People who join Facebook groups are actively looking for answers or solutions for their problems.
If you can build authority with group members and position you as an expert resource on the subject, they will be more likely to accept help from you than from someone who just happened to stumble upon your website by clicking on a paid ad.
If you are the group owner (and, in some cases, even if you’re not), you can prompt people to take action by sharing your offer with the group directly.
However, be careful about making direct offers on other people’s Facebook groups.
Always check the group’s self-promotion rules first! Some groups have dedicated self-promotion threads, while others don’t allow promotional offers of any kind.
How to Get Clients from Facebook Groups
Before you get started with Facebook groups (either by building your own or promoting yourself in other people’s groups), take a moment to step back and clarify your current business and marketing goals.
What are you hoping to get out of engaging with Facebook groups? If you are creating your own group, what do you want its main purpose to be?
Once you know what kind of results you are looking for, it will be much easier to find the right audience – and make the right offer to them at the right time.
1. Find The Right Audience
Finding people who are interested in what you have to offer is the key to making your Facebook group marketing a success.
Start with Research
You want to start by looking up established groups in your niche.
This is how you will be able to learn more about your potential clients, discover what their main challenges are, and brainstorm the best ways to help them (your main offer).
For example, if you are a mindfulness coach, you can simply type the word “mindfulness” in Facebook search and see what shows up under the Groups tab.
You can also look up lists of must-join Facebook groups in your niche to get started on your search!
Join + Engage
I suggest you join 10 popular Facebook groups in your niche to get started.
Then, monitor them for a week or so. Some groups may look active, but may actually be spammy – not offering much real engagement.
After the week is over, select 3-5 that are the best fit for your goals and your business’ message.
If a smaller group is more relevant to your particular field of expertise, don’t be afraid to focus more of your attention there than on the more popular groups.
Add Value
When you have narrowed down your list to 3-5 groups, start adding value to the conversations going on inside these groups.
Show up consistently
Spending just a few minutes every day engaging with potential clients online is better than devoting a single day to it once a month.
Ask neutral questions
Asking neutral yet thoughtful questions is a great way to contribute to the conversation.
For example, instead of asking “Does anyone need help with event organizing?”, you can ask “As an event organizer, what do you think about using software X vs software Y for project management?”, and see where the conversation goes from there.
Don’t be too salesy
Always focus on helping before selling.
Aim to build real relationships with other group members before even mentioning your offers or products to them.
Remember that talking about your offers and products directly may actually be against some groups’ rules.
Create Your Own Group
Creation
If you already have some experience in this field, you may want to go straight to creating your own Facebook group.
Keep in mind that it will take significantly more time and effort to build up an audience than engage with an existing one in other groups.
(Unless you give yourself an unfair advantage by using my secret Facebook marketing weapon – more on that later!)
However, creating your own Facebook group has many advantages.
It’s an instant credibility boost – as the group’s owner, you will be seen as a leader by your group members.
Plus, creating your own group gives you the ability to create a community that’s in the market for your exact products or services you offer.
Promotion
To start attracting your own audience to a Facebook group, share the group on your personal profile as well as your company’s fan page.
Don’t stop there, though! As your group grows, share key milestones with your friends and your Facebook fans (e.g. “I’m at 195 members, I hope I can get to 200 today… Join the conversation now!”)
A great way to give your membership numbers a boost is doing something in your group that’s not already available elsewhere – like running a fun Facebook challenge or sharing an exclusive piece of content with your group members.
2. Make The Right Offer – at The Right Time
You have many options to generate leads from Facebook groups.
You can invite them to join your email list or send them to your website to sign up for a free consulting session.
However, whatever your main goal is, you have to present it the right way for it to actually work.
4 Mistakes People Make When Presenting Their Offer
1. Making the offer before you have built trust/rapport
No matter how good your offer is, this will make you come off as spammy – and may even get you banned from some groups entirely.
2. Making the offer against rules of the group
If you do not have your own Facebook group, you may not be able to make a direct offer within that group.
3. Not being clear enough
Your potential clients need to know exactly how you can help them the second they read your post or comment about it.
Make your offer as specific as possible, and keep it as short and succinct as you can.
4. Being too salesy
You don’t want to send potential clients straight to your paid program page.
Instead, make your offer something that’s valuable on its own – a gift, rather than a sell.
3 Tips for Creating Winning Offers
1. Get to know your audience
Even if you have existing offerings that you have already successfully shared with your existing clients, getting to know your group members can help you tailor them even further.
If you have enough time and resources, you can create a separate offer for each Facebook group you are in.
This will ensure that your offer is as relevant to their interests as possible.
2. Provide value/build trust
Getting clients from Facebook groups is not about sending them to a landing page and hoping for the best.
It’s about providing so much value up front that they feel like they WANT to learn more about what you do and how you can help them – because you already have!
3. Make sure your potential clients need your offer
To accomplish this, make sure your offer speaks to specific pain points or challenges your audience is facing.
3. Discover Your Unfair Advantage
Want to know my secret weapon for getting clients from Facebook groups?
Facebook Challenges.
Running a Facebook challenge can be a great way to bridge the gap between simply networking and getting consistent leads from Facebook.
It’s a really unique, creative way to engage with your audience, stand out from the crowd, and build your own Facebook group from the ground up.
If you run a successful challenge, you could get hundreds of new group members (and leads) in just a few short days!
And the best part? You don’t need a huge following to get started.
Running a Facebook challenge helps you build authority with potential clients while generating a steady stream of new leads for your coaching business.
Need Help?
If done right, Facebook groups can be a great place for coaches and experts to get new clients, especially if you know how to utilize the power of Facebook challenges.
However, there are many intricacies to building a successful lead funnel from Facebook – which I’d be happy to chat about during a free strategy call!
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