Are There Different Types of Groups?
Groups on Facebook can be created with one of the three privacy settings – public, closed or secret.
Public groups are open to anyone to join, and anyone can see the group, its members and their posts. Because they are open to anyone, if they are not moderated, they can easily become very large, spammy, and useless. These groups are commonly used by big companies to provide support to their members, or groups gathered around a cause or a mission.
Closed groups are groups that are searchable on Facebook but require approval to join. Everyone can see members in a closed group, however, only members can see the posts inside the group. It’s the most common type of Facebook group, as it gives the group owner control over who joins the group, and some privacy to the group members.
Secret groups are private. You will not be able to find secret groups in searches if you are not already a member. You need a special invitation to join one of these groups. Private groups are often used for internal communications in companies, for members of paid programs and closed masterminds, and for conversations around sensitive subjects.
What Kind Of Groups Should I Be Looking For?
You can join as many groups as you wish, however, it would be difficult to actively participate in more than 5-10 groups.
You could join more to begin with, as you are exploring them, and then narrow your choices down to the ones that you really want to focus on. You will get more out of your active participation in 5 groups than you would from 20-30 groups that you barely check.
“There are 3 types of groups you should belong to on Facebook in order to grow your business”
There are three types of Facebook groups I recommend joining to grow your business:
- Groups where your ideal customers hang out
- Groups where your peers from the same industry hang out
- Groups where other entrepreneurs hang out
The first choice is obvious. If you can find and join a group that has been specifically set up to attract your ideal target audience – you’ve hit the jackpot. But be very careful not to come off too pushy and salesy – you could easily get kicked out for being too promotional.
Participating in groups where your peers hang out can serve several purposes. First of all, you will be kept in the loop of all of the industry news and standards. It’s also a great place to ask specific client-related questions, like “What would you do in this situation?” And one other benefit could be passing off clients that you can’t or don’t want to work with, or handling the overflow from your peers.
And last, joining a great community of like-minded entrepreneurs with different backgrounds, experiences and from different industries can serve as a wonderful virtual support and referral network as you grow your business.