Facebook Profiles, Pages and Groups: What Do I Need for my Business?
Great question! And one that I’m asked often…
Yes – it can be confusing!
Facebook profiles, pages and groups have many similarities, making it hard to see the differences and figure out what exactly you need to create to grow your business… especially if your business is pretty new, or you are new to the social media world.
And yet – each of these free Facebook features has its unique purpose and benefits.
Once you understand the differences, you can start using Facebook profiles, pages and groups TOGETHER to establish long-term connections that turn into leads, referrals and loyal paying customers.
What’s The Difference Between Facebook Profiles, Pages and Groups?
“What’s the difference between Facebook profiles, pages and groups?”
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Your Facebook personal profile is your starting point on Facebook (you must have a personal profile to be able to do anything on Facebook). Personal profiles represent individual people (not businesses) and should not be used for commercial purposes. The main purpose of your profile is to establish your presence on Facebook and allow you to connect with other people and businesses.
Your personal profile gives a glimpse into who you are: your likes, thoughts, and daily happenings. You get to post pictures, videos, links, updates and can control who this information is shared with.
Most entrepreneurs use their Facebook profile to personally connect with other business owners and potential leads, and tend to keep their profile less “personal” and more “business casual.”
Facebook fan pages (otherwise known as business pages) are similar to personal profiles but are created for businesses, brands, and organizations. Your fan page is a mini-website for your business on Facebook. It’s your professional façade, and you should definitely create a Facebook fan page if you want people to take you and your business seriously.
There are multiple other good reasons why you must have a well-branded and active fan page. It allows you to run promotions, it gives your business a huge SEO boost, and you can get detailed insights into your followers’ behavior and demographics… just to name a few.
However, one downfall of a fan page is that you will most likely have one-sided conversations on your page. The way it usually works is that you make posts to your page and your fans and followers engage with them by liking, commenting and sharing. Facebook pages, however, are not really designed to have discussions, especially on sensitive topics (after all, everything that gets posted on your fan page is public). While it’s great for visibility and SEO, it’s not always the best for creating relationships and connecting on a deeper level.
Another downside of only using pages to promote your business is that you will have a limited reach for your posts. Facebook currently shows your posts to less than 10% of the people who liked your page.
“Facebook groups are perfect for having conversations, building connections and sharing your offers.”
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Facebook groups, on the other hand, are perfect for having conversations, building connections and sharing your offers.