3. Get Clear on Your Target Audience.
To market successfully on any platform and using any method, you need to understand your target audience. It holds just as true for Facebook.
You must understand who your ideal customers are, what they do, what their struggles are, and what they are looking for. You need to understand their interests, challenges, desires, and fears.
The more narrow your niche and your focus is, the more you will stand out as an expert in their eyes. The more clear you are on who your ideal client is, the more success you will have with using Facebook for business.
“The more narrow your niche and your focus is, the more your ideal clients will be attracted to you.”
(Click to Tweet!)
4. Get Clear on Your Main Area of Expertise
You also need to be very clear about what you do, what your area of expertise is and how you can help your ideal clients. You must know what problems you can solve with ease for your target audience.
If you don’t know what you are good at, nobody else will either.
5. Know What You Are Trying to Achieve
Before you start spending a ton of time on Facebook, decide how you are going to use Facebook for your business. Are you going to mainly use it to drive traffic to your website, to provide support for existing customers, to build long-term relationships with potential clients, or to sell your programs and services?
Different focuses will require different approaches, so make sure you are clear on how Facebook fits into your overall marketing strategy.
“Before you spend a ton of time (or money) on Facebook, decide how you are going to use Facebook for business.”
(Click to Tweet!)
Once you complete the steps above – you will be well on your way to positioning yourself and your business on Facebook.
Want more blog posts like this one? Sign up for my newsletter and have them delivered right to your inbox.